The psychology of logo shapes: a designer’s guide
When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have Continue reading
Monthly Archives
Archive for: September 2013
The Evolution of Everyday Objects
How smart design makes good things great. Read all the stories in Slate’s series on the evolution of everyday design. Continue reading
How GM makes a car sound like what a car is supposed to sound like
Every car has a soundscape. Even noise is designed During the car sales pitch, there is a moment when you Continue reading
William Gibson Quote
“The future is already here — it’s just not very evenly distributed.” …William Gibson
On The Road To Road America
The annual rite of passage. Porsches on Parade.
s a m h o c h b e r g - m e t i c u l o u s l y r a n d o m i z e d 