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Archive for: September 2013

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The psychology of logo shapes: a designer’s guide

When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have Continue reading →

The Evolution of Everyday Objects

How smart design makes good things great. Read all the stories in Slate’s series on the evolution of everyday design. Continue reading →

How GM makes a car sound like what a car is supposed to sound like

Every car has a soundscape. Even noise is designed During the car sales pitch, there is a moment when you Continue reading →

William Gibson Quote

“The future is already here — it’s just not very evenly distributed.”   …William Gibson

On The Road To Road America

The annual rite of passage. Porsches on Parade.

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