via utne.com
More: http://www.creativereview.co.uk/cr-blog/2009/july1/data-driven-type
“You love fonts, you love cars, and you’ve always wondered how to marry the two. A Belgian ad agency called Happiness Brussels (seriously, that’s their name) has done it. Two typographers and a pro race car driver have created a font called iQ. Here’s how they did it, with apologies for the atrocious music.”
s a m h o c h b e r g - m e t i c u l o u s l y r a n d o m i z e d 