More: http://www.creativereview.co.uk/cr-blog/2009/july1/data-driven-type

“You love fonts, you love cars, and you’ve always wondered how to marry the two. A Belgian ad agency called Happiness Brussels (seriously, that’s their name) has done it. Two typographers and a pro race car driver have created a font called iQ. Here’s how they did it, with apologies for the atrocious music.”

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