Ford Start – Beijing Auto Show

Ford has revealed their new start concept car, a small-scale vehicle that is more affordable and uses fewer
materials at the beijing motor show. The frame of the car makes heavy use of lightweight aluminum,
while the body is made from recyclable composites that have their colour molded directly into the plastic.
The car also uses one of ford’s newest ecoboost powertrain that has only three cylinders and  a carbon
dioxide emissions under 100 grams per kilometer. While using traditional gas, this efficient engine has
emissions comparable to a diesel of hybrid vehicle. Inside, the car has a new feature called myford
mobile which replicates much of the advanced my ford touch system using only a smartphone.
While the ecoboost engine will be developed further, the start vehicle will remain just a concept. Via designboom.com.