All Black Bike by Hublot. Photo: © Hubertus Hamm.
MUNICH.- A provocative approach in the field of product photography: Hubertus Hamm’s photographic work, the contents of which only become apparent to the viewer at a second glance.
They can be irritating, giving the viewer few clues as to what objects are actually depicted. For a number of years Hubertus Hamm has been working conceptually with the use of black in his photographs to fathom the limits of human perception.
He made the »Black in Dark« series of images in early 2010 for ZEITmagazin: black design objects in a dark room without any artificial lighting.