Das Programm is an online store featuring the iconic electronic designs of Dieter Rams.
As incorrigible Dieter Rams collectors we are all too aware of the gap between the desirability and availability of his work. Das Programm was conceived to correct this. We only sell Dieter Rams designs and Braun products issued between 1955 and 1995, the period of Rams’ office as Braun’s Director of Design. The site is a unique online resource offering some of the most desirable and important examples of Twentieth Century industrial design, until now largely unobtainable without travel or risk of e-auction frustration.