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I see no possibility of a worldwide Luddite rebellion that will smash all machinery to bits, so we might as well sit back and see what is happening and what will happen to us in a cybernetic world. Resenting a new technology will not halt its progress… Man’s relationship with his machinery is thus inherently symbiotic. This has always been the case; it’s only in the electric age that man has an opportunity to recognize this marriage to his own technology… I’m “predicting” what has already happened and merely extrapolating a current process to its logical conclusion.

— Marshall McLuhan, Playboy Interview, 1969

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