Already ranked number 43 of the 100 Most Sustainable Corporations in the World, Coca Cola has been working relentlessly to improve their image in the realm of recycling plastic bottles. While one could argue that doing away with plastic bottles would be the end-all solution, the fact of the matter is that plastic bottles aren’t going away anytime soon.
The next best option? Create bottle cap designs that encourage users to reuse their bottles as functional objects with minimal effort or tinkering.
For their ‘2ndLives‘ campaign, the number one soda manufacturer in the world wants to encourage their customers to keep their bottles out of the trash…by turning them into squirt guns and other usable products.
Read the rest over at SolidSmack. I’m enjoying the comments as well as the article.