Nanny mode: vehicles that are assigned to pick up young children from school, but end up trailing them at a discreet distance because the kids prefer to walk home alone.
Car surprise: when you come across your car somewhere where you didn’t expect it to be and witness your vehicle engaging in unexpected activities e.g. pickup up flowers at the mall: the equivalent of catching your parent or kid smoking or shoplifting.
And why is Google, an advertising company, interested in self-driving cars? Perhaps this:
Trailer trashing: where dodgy looking vehicles are assigned to trail an otherwise apparent owner either as a joke or to send a message e.g. a hearse sent by a debt collection agency to scare-up payment. You’ll also see this happen with more aggressive companies who send a vehicle around to their competitors to send a message, recruit their staff or to gather intelligence. Task Rabbit or San Da ha + autonomous mobility + intent. The most obvious market for this will be straight-up advertising.
In 2015, you can follow brands on Facebook, Twitter, and Instagram. In 2023, the brands follow you! Around town!